幸运飞艇在哪玩

QIYEJIDIANSHANGPINGTAITIGONGSHANG,WEIQIYEJISHANGJIATIGONGDIANSHANGPINGTAIDAJIANJIJIEJUEFANGANFUWU

QUANGUOREXIAN:4008-868-127

“大有可为”的电商助农模式,能否稳定持续?

2019-04-29 1031
分类: 电商运营

JINNIANDIANSHANGTEBIEHUO ,YINWEIDIANSHANGZAIYIQINGXIAFAHUILEZHONGDAZUOYONG。ERZUIJINYOUYOUYIGECIHUOLE,JIAO“DIANSHANGZHUNONG”。

电商平台开发

幸运飞艇在哪玩JINNIANDIANSHANGTEBIEHUO ,YINWEIDIANSHANGZAIYIQINGXIAFAHUILEZHONGDAZUOYONG。ERZUIJINYOUYOUYIGECIHUOLE,JIAO“DIANSHANGZHUNONG”。

JUXINHUASHEBAODAO,XIJINPINGZONGSHUJI4YUE20RIZAISHANXIKAOCHAQIJIAN,YUZUOSHUIXIANXIAOLINGZHENJINMICUNDECUNMINJIAOTANSHIBIAOSHI——“DIANSHANGZUOWEIXINXINGYETAIJIKEYITUIXIAONONGFUCHANPIN、BANGZHUQUNZHONGTUOPINZHIFU,YOUKEYITUIDONGXIANGCUNZHENXING,SHIDAYOUKEWEIDE。”

幸运飞艇在哪玩YUANBENJINNIANYIQINGTUZHI,DAOZHIYIXIENONGCHANPINCHUSHENGDETONGDAOJIBENSHANGQUANXIANTANHUAN,NONGCHANPINDALIANGZHIXIAO,RANGMEINIANDENONGCHANPIN“WANGJI”BIANCHENGLE“DANJI”。GENGZHONGYAODESHI,GUANGDANONGCUNDIQUDENONGCHANPINZHIXIAOBUJINYINGXIANGNONGHUDANGXIADESHOURU,YEDALUANLECHUNGENGSHENGCHANJIHUA,JITUOPINGONGJIANGONGZUODAILAILETIAOZHAN。

幸运飞艇在哪玩DANYINWEIYOUDIANSHANG,JIEGUOBANONGCHANPINZHIXIAOWENTIJIJIEJUELE。JINNIAN2YUE,GUANGDONGSHENGXUWENXIANXIANZHANGXUKANGXIUZOUJINPINDUODUOZHUNONGZHIBOJIAN,WEIDANGDITECHANBOLUOZHUXIAO,LIANGGEXIAOSHINEI,ZUIZHONGMAICHU25WANJINBOLUO,WEINONGCHANPINDIANPUZENGFENCHAOGUO3WAN。GUANGDONGNONGYENONGCUNTINGJIANGQICHENGWEINONGCHANPINSHANGXINGDE“XUWENMOSHI”,BINGJIANGZAIQUANSHENGFANWEINEIJINXINGTUIGUANG;ZHUGUANGQUANYULIJIAQIDADANGWEIYANGSHIXINWENGONGYIZHUANCHANG“XIEXIENIWEIHUBEIPINDAN”DAIHUOZHIBO,2XIAOSHIWANCHENG4000DUOWANYUANDEJIAOYIE;4YUELUOYONGHAOZAIDOUYINZHIBOJIANYIFENQIANYIMAIHUBEIQICHENG,12.3WANJIANGONG60WANJINHUBEIQICHENG11MIAOSHOUKONG……

XIANZHANG、NONGMIN、MINGRENZHIBODAIHUOZHUNONG、DIANSHANGPINGTAIDATONGSHUZIGONGYINGLIAN“BAXIANGUOHAIGEXIANSHENTONG”,DOUWEIZHUNONGGONGXIANYIFENLILIANG。YIQINGZHIXIA,DIANSHANGPINGTAIZAITUOZHANNONGCHANPINXIAOLUSHANGMIANDEYOUSHIMINGXIAN,DIANSHANGZHUNONGXIAOGUOXIANZHU。

幸运飞艇在哪玩BUGUO,WOGENGJIAGUANXINDESHI,YIQINGGUOHOU,HULIANWANGZHUNONGHAINENGFOUWENDINGCHIXUDEFAHUITADEZUOYONG?BIJINGREDUZONGHUIGUOQU,YIKAOYISHIDEHONGLIWUFAXINGCHENGZHANGQIYOUXIAODEZHUNONGJIZHI。LINGWAI,YIGESHIWUWANGWANGHUISUIZHESHIJIANDETUIYI,JISHUHESHEHUIDEFAZHANBUDUANYANJIN,MUQIANDEGEZHONGDIANSHANGNONGCHANPINSHANGXINGMOSHI,YEWUMOXING,JIUJINGNENGFOUSHIYINGWEILAIDEXIAOFEIZHEBIANHUA,PIPEIXIAOFEIZHEGEXINGHUADEXUQIU?NENGFOUZAIDUIJIEGUIMOHUASHICHANGSHI,HAINENGBAOCHIWENDING?SHIFOUSHIYIGEZHANGXIAODEMOXING?

幸运飞艇在哪玩SHISHISHANG,WEISHENMEHENDUOXINGYEDEYEWUMOXINGDOUWUFAWENDINGZHANGQIYOUXIAO,HEXINZAIYUGUANJIANXIQUEZIYUANHUISUIZHEXINJISHUHUOXINSIXIANGDEGAIZAOERBUDUANBIANHUA。ZHIYOUFENXIYIGECHANYEDEGUANJIANXIQUEZIYUAN,CAINENGQUEDINGYIGEYEWUMOXINGSHIFOUWENDING、ZHANGQIYOUXIAO。

新旧电商农产品上行模式对比

带着这个分析思路我们来看电商农产品上行,首先是看现阶段电商的关键稀缺资源落在哪里。
 
我们知道,最早阿里借助了非典疫情导致的供需不平衡,迅速创造供需的对接平台淘宝,把小商户转移到线上,实现产能地释放。这一阶段供需对接就成了关键稀缺资源;到了第二阶段,当消费者对快递体验要求提高时,物流就成为整个电商行业的关键稀缺资源,京东因而崛起;第三阶段,传统电商流量红利殆尽,而拼多多却用三年时间崛起,抓住的就是社交流量这一关键稀缺资源。

“大有可为”的电商助农模式,能否稳定持续?

那落到电商农产品上行,它的关键稀缺资源是什么?

WOMENLAIDUIBIYIXIACHUANTONGHEXINDEDIANSHANGNONGCHANPINSHANGXINGYEWUMOXING,ZHUYAOKANSIGEFANGMIAN,LIULIANG、SHUJU、JISHUHEFUWU。

幸运飞艇在哪玩ZAICHUANTONGDEYEWUMOXINGLI,LIULIANGJIUSHIWANGDIAN,ZAIZHEIZHONGMOSHIXIAJIUSHIYISOUSUOCHANGJINGWEIZHUDAODEDIANSHANG,BENZHIDOUSHI“RENZHAOHUO”。ZHEISHIKAOYANXIAOFEIZHEZISHENDESHANGPIN“ZHISHICHUBEI”。XIAOFEIZHEXIANGCHIDEDOUSHIJIYUYIYOUDERENZHI,RUGUOYIKUANXINCHUDESHUIGUO,XIAOFEIBUZHIDAODEQINGKUANGXIAJIUBUHUIZIJIQUJIANSUO,ZHEIZHONGQINGKUANGXIA,XIAOFEIZHEQIANZAIDEXUQIUHENNANBEIJIFA;

ERSHUJUJIUSHIYINONGCHANPINDAQUWEIDANWEIDEHEZUOSHEHUONONGCHANPINJIDIQIYETIGONGDESHUJUHEXINXI,ZAIZHEIZHONGMOSHIXIA,DIANSHANGPINGTAISHIWUFAJIXUXIACHENHUOQUDAOYUANCHANQUGENGDUODESHUJUHEXINXI;JISHUHEFUWUZEZHUYAOYIKAOHEZUOSHEHUOJIDIQIYEDEGUANLINENGLI,ERZHUANYEHEZUOSHEGONGNENGRENGXUBUDUANWANSHAN。

ZAILAIKANXINDIANSHANGYEWUMOXING,ZHEILIDELIULIANGJIUSHIGEZHONGGEYANGDEXIAOFEICHANGJING,BENZHISHI“HUOZHAOREN”。TONGGUOFENBUSHIAIFAJUEKENENGCUNZAIDEGEXINGHUAXIAOFEIXUQIU,ZAITONGGUOSHEJIAOLIEBIANDEFANGSHIJIANGXIANGTONGXUYAODEXIAOFEIZHEZAIDUANSHIJIANNEIDALIANGJIZHONG,JIANGKOUBEICHUANBODESHIJIANJIZHIYASUODETONGSHISHIFANGCHUJUDADEXIAOFEINENGLIANG。ZHEIJIDADIJIANSHAOLEXIANHUONONGCHANPINYANHOUXIAOSHOUSUOCHANSHENGDESUNSHI,YIJIYANHOUXIAOSHOUSUOXUYAODELENGLIAN、CHUZANGDENGHUANJIEDAILAIDEZHICHULANGFEI。

YIPINDUODUOGANGGANGFABUDEDISANFENNONGCHANPINSHANGXINGBAOGAOSHUJU,2019NIAN,PINDUODUOPINGTAIXINXINGPINLEI、XIAOZHONGPINLEINONGCHANPINSKUJIAOSHANGNIANTONGBIZENGZHANG47%。XUECHENG、RENCANGUO、BUZHIHUOCHOUGAN、DANDONGCAOMEIZHEIXIEYUANBENHENSHAOXIAOFEIZHEZHIDAODEXINPINLEI,DOUTONGGUOPINDUODUO“PINNONGHUO”DESHEJIAOLIEBIANDEYISHIXIANXIAOLIANGBAOZENG。QIZHONG,LAIZILIAONINGCHANQUDEDANDONGCAOMEIDINGDANLIANGTONGBIZENGZHANG668%,LAIZISICHUANCHANQUDEBUZHIHUOCHOUGANDINGDANLIANGTONGBIZENGZHANG480%,LAIZIYUNNANCHANQUDERENCANGUODINGDANLIANGTONGBIZENGZHANG254%。

ERXINSHUJU,JIUSHIYIGEGEYONGHUHUAXIANG。CIQIAN,SHANGWUBUFABUDEDIANSHANGXINGNONGBAOGAOZHICHU,PINDUODUOYICHENGWEIZHONGGUONONGCHANPINSHANGXINGDEZUIDAPINGTAIZHIYI。ERSHAOYOURENZHIDAODESHI,PINDUODUOQISHIYEZAINULICHENGWEIZHONGGUOZUIDADEHULIANWANGNONGYESHUJUPINGTAI。ZAIXINSHUJUSHANG,WOMENKEYIKANPINDUODUODEZUOFA。

ZAOZAI2017NIAN8YUE,PINDUODUOJIUZHENGSHITICHU“TIANWANG”JI“NONGHUOZHINENGCHULIXITONG”GOUXIANG。GAIXITONGYI“DIWANG”SHUJUXINXIWEIZHICHI,ZHENGHEPINGTAIFUGAICHANQUBAOKUOTESECHANPIN、CHENGSHUZHOUQI、WULIUTIAOJIAN、CANGPEISHESHI、JIAGONGXINGCHANYESHESHIDENGZAINEIDESHUJUHEXINXI,JINGYOUXITONGTONGCHOUJISUANHOU,JIANGGELEINONGCHANPINZAICHENGSHUQINEIJINGZHUNPIPEIJIDUIYINGDEXIAOFEIZHE。

幸运飞艇在哪玩2018NIAN6YUE,PINDUODUO“TIANWANG”XITONGZHENGSHITOURUSHI,JIEZHI2019NIANDI,“TIANWANG”XITONGYIJINGFUGAIZHONGGUO100%XIANJIXINGZHENGQUYU。

ZAI“TIANWANG”“DIWANG”DEZHICHENGXIA,PINDUODUOYICHENGGONGJIANG1200WANNONGHUDEHAILIANGGONGJIHE5YIXIAOFEIZHEDEHAILIANGXUQIUJINXINGJINGZHUNPIPEI。BAOGAOXIANSHI,2019NIAN,PINDUODUOPINGTAINONG(FU)CHANPINCHENGJIAOEDA1364YIYUAN,JIAOSHANGNIANTONGQIZENGZHANG109%。JIEZHI2019NIANDIDE12GEYUEQIJIAN,PINGTAINONG(FU)CHANPINNIANHUOYUEMAIJIASHUDA2.4YI,JIAOSHANGNIANTONGBIZENGZHANG174%,FUGOULVCHAOGUO70%。KEJIAN,ZHEIZHONGSHENCENGCIDESHUJUSHIKEYIHUODEXIAOFEIZHEDESHISHINONGCHANPINXIAOFEIQINGKUANG,CONGERYOUXIAOWAJUEHEMANZUQIANZAIDEXIAOFEIXUQIU,SHIXIANXIAOFEISHENGJI。

ZUIHOUKANXINJISHUHEFUWU。DAJIAXIANXIANGYIGEWENTI,WEISHENMEJINGDONGNENGYITIANGUANLIJIBAIWANGEBAOGUO?DAANHENJIANDAN,JIUSHIYINWEIYOUQINGLONGWULIUXITONG。CONGLINGSHOUWULIULAIKAN,DANGYIJIAGONGSIYITIANGUANLIYIQIAN、SHANGWANGEBAOGUOSHI,ZHEIJIUSHIGELAODONGMIJIXINGDEWULIUGONGSI,SHUYUWULIUXINGYE。RUGUOYITIANGUANLIBAIWAN、QIANWANGEBAOGUOSHI,JIUBUSHIWULIUXINGYELE,JIAOKEJIXINGYE。ZHIQIANGENZHANGLIMINLIAOGUO,WEISHENMEJINGDONGWULIUDECHENGBENHAINENGZAIJIANG?JIUSHIKAOJISHUWEIHEXINLAIDAIDONG,BUGUOZHEIGEXUYAOXUNXUJIANJINDIYOUHUA。

HUASHUOHUILAI,DIANSHANGNONGCHANPINSHANGXINGDEXINJISHUHEXINFUWU,SHIAI+REN、ZHIBO。DANGZHONGGUOFENSANDENONGCHANQUHEXIAOFEIQUNXIANGYAOYUDAGUIMODESHICHANGDUIJIE,ZHEIJIUBUSHIYIGEPUTONGDEDIANSHANGGONGSINENGZUODELE,ERSHIYIJIAKEJIGONGSI。ZHIYOUKEJIGONGSI,CAINENGLIYONGAIDASHUJUJISHU,TIGONGGUIMOHUADEFUWUNENGLI,CONGERTUPOZHONGGUOCHUANTONGNONGCHANPINTIXIXUQIUCEHEGONGJICEXIAOGUIMO、XIAOSHICHANGDEXIANZHI。SUOYIDAJIAJIULIJIELE,DIANSHANGZHUNONGYEWUDELIXIANGMOXING,JIUSHITONGSHIYONGYOULIULIANG、SHUJU、JISHUFUWUYOUSHI。

幸运飞艇在哪玩SHISHISHANG,XINDIANSHANGNONGCHANPINSHANGXINGMOXINGSHUODAODIHAISHIYIGESHENGYIMOXING,JIUXIANGZUOCAIYIYANG,CAILIAOSHIZHEIXIECAILIAO,DANCAILIAOXIAGUOXIANHOUSHUNXU,HUOHOUDEBUTONGJIUHUICHAOCHUBUYIYANGDECAI。MUQIANLAIKAN,ZUODIANSHANGZHUNONGDEQIYE,YOUCONGLIULIANGQIERUDE,YEYOUCONGFUWUQIERUDE,SHUODAODI,YAORANGXINDIANSHANGZHUNONGMOXINGNENGZAIWEILAIWENDINGCHIXU,JIUYAOTAOLUNZAIBUTONGDESHIJIANDUAN,YAOCEZHONGNAYIGEGUANJIANXIQUEYAOSU。

什么才是未来电商农产品上行的关键稀缺资源

SHISHISHANG,RENCAIKUIFASHINONGCHANPINDAGUIMOSHANGXINGDEZHUYAOZHIYUEZHIYI,DANNONGCHANPINSHANGXINGDERENLIWENTI,NONGCHANPINBIAOZHUNHUASHENGCHAN、SHOUJI、BAOZHUANG、YUNSHUDENGQUEJISHUHEFUWUDEWENTI,DOUSHIXUYAOZHANGQITOURULAIZUO,BINGWUFAZAIDUANSHIJIANNEISHOUCHENGDE。

幸运飞艇在哪玩ZHEIYEJIUNANGUAIPINDUODUOHUICHUANGLI“DUODUODAXUE”,YINWEIZHIYOUJIEHENONGCUNSHENGCHANZHEZHISHIJIEGOU,JIANLIZHUANYEXINGDENONGCHANPINSHANGXINGYUHULIANWANGYUNYINGKECHENG,CAINENGYOUXIAOBANGZHUNONGCUNDIQUPEIYUYOUDULISHANGXINGNENGLIDEXINXINGNONGREN。ZHIYOUSHOURENYIYU,CAINENGCONGGENBENSHANGJIEJUENONGCHANPINSHANGXINGDERENLIZIYUANDEKUNJING。BUGUO,SHINIANSHUMUBAINIANSHUREN,SHIXUYAOSHIJIANLAIJILEIHECHUANCHENGDE。

幸运飞艇在哪玩JUPINDUODUOBAOGAOZHICHU,CONG2018NIANZHENGSHIKAISHIDAO2019NIAN,“DUODUODAXUE”DEXIANXIAKECHENGLEIJIKESHIDA1400XIAOSHI,FUGAI12GESHENGFENGONGJI874MINGNONGCUNXUEYUAN。ZAICIJICHUSHANGXINGCHENGDEXIANSHANGZHUANYEKECHENG,LEIJICHUDA49WANNONGYEJINGYINGZHE。

幸运飞艇在哪玩SUOYISHUO,CONGZHANGYUANLAIKAN,WEILAIDIANSHANGNONGCHANPINSHANGXINGDEGUANJIANXIQUEZIYUAN,JIUSHIJISHUHEFUWU。RUGUOXINDIANSHANGZHUNONGMOSHIYAOCHIXU,JIUBIXUCHIZHIYIHENGDETOURUJISHUHEFUWUDEJIANSHE。

DANHAIYOUYIGEYAOQIU,SHIWENDING。WANZHANGGAOLOUPINGDIQI,ZHIYOUJIANSHIDEJICHU,CAINENGYINGDUIZHANGYUANDEBIANHUA。

ZONGGUANHULIANWANGFAZHANLISHI,MEIYIGELINGYUZHANGYUANLAIKAN,GANGKAISHIGONGJIZONGSHIBUPINGHENGDE,DANSUIZHESHIJIANDETUIYI,GONGXUHUIZHUJIANPINGHENG,ZHEIJIUSHIWOMENSHUODEHONGLIXIAOSHI。YINWEIGONGJIDENENGLIKEYITONGGUOBUDUANTOURUJICHUJIANSHEHERENCAICHENGZHANG,ERLIULIANGZEHUIYINCIERBIANDEXIQUE。DANGRAN,LIULIANGDEZONGLIANGMEIYOUTAIDADEBIANHUA,DANQUEHUIYUELAIYUEJIZHONG。HUANJUHUASHUO,HONGLIHUIXIAOSHI,LIULIANGHUOQUSHIYOUSHIJIANCHUANGKOUDE。

SUOYIZAIXIANJIEDUAN,LIULIANGJIUSHINONGCHANPINSHANGXINGDEGUANJIANXIQUEZIYUAN。ERSUIZHELIULIANGDEJIZHONG,DAONEISHIGENBENTANBUSHANGLIULIANGHUOQUXIQUE,YINWEISHIJIANCHUANGKOUYIJINGGUANBI,HUOQUDECHENGBENGAOANGDAOMOSHIBUCHENGLILE。

幸运飞艇在哪玩CONGZHEIGEPANDUANLAIKAN,ZHIYOUMUQIANZHANJUDICHENGBENLIULIANGDEDIANSHANGPINGTAI,CAINENGZAIZHEIGEXINDIANSHANGZHUNONGMOXINGSHANGFAHUIGENGDADEZUOYONG。NONGCHANPINDECHENGSHUQIDUAN,YAOXUNSUMAICHUQU,JIUXUYAOXUNSUJINAHAILIANGDINGDANLAISHIFANGCHANNENG。FANGSHIZHIYI,JIUSHIYONGSHEJIAOLIEBIANDEFANGSHI,XUNSUJULIANG。YIPINDUODUOWEILI,JIEZHI2019NIANDIDE12GEYUEQIJIAN,PINGTAIDANPINXIAOLIANGCHAO10WAN+DENONG(FU)CHANPINDA1500KUAN,JIAOSHANGNIANTONGBIZENGZHANGJIN230%。ZHEIJIUSHIJIYUPINDUODUODESHEJIAOLIEBIAN,“PIN”MOSHIYUXUQIUCEDEBAOFALI,TUIDONGYIPIPI“CHAOJIDANPIN”TUOYINGERCHU。

幸运飞艇在哪玩CHUCIZHIWAI,WOMENHAIKANDAOPINDUODUOZAISHEJIAOLIULIANGSHANGJINXINGDECHUANGXIN。2018NIANPINDUODUOSHANGXIANDE“DUODUOGUOYUAN”SHIGEFEICHANGYOUYISIDECHANGSHI,LIYONGXUNIHEXIANSHIXIANGJIEHELAISHIXIANFUPINZHUNONG。YONGHUZAIXUNIDEGUOYUANZHONGXIASHUMIAO,BINGYISHEJIAO、HUDONGDEFANGSHIYUGUO。GUOSHICHENGSHUHOU,YONGHUJIANGMIANFEISHOUDAOPINDUODUOJICHUDEFUPINSHUIGUO,QIDADUOLAIZISICHUANDALIANGSHAN、XINJIANGNANJIANGDENGGUOJIATUOPINGONGJIANZHONGDIANDIQU。

HENMINGXIAN,ZHIYOUZAIXIANJIEDUANJUBEILIULIANGXIANFAYOUSHI,ZAICHIXUFANBUJISHU、FUWUDEDIANSHANGZHUNONGMOXING,CAIYOUGENGDADEJIHUIHUODEWENDINGCHIXUDEWEILAI。FOUZEYUANSHUIJIEBULEJINKE,XIAOLIANGSHANGBULAI,NONGMINMEIYOUSHOURU,TUOPINGONGJIANGONGZUOJIUHUIBIANDEJIANJU,YEJIUNANYIFANBUJISHUHEFUWUCONGERHUODEGENGMEIHAODEWEILAI。

SUIRANBUPAICHUGEBIECONGFUWUQIERUDEGONGSI,CHENGZHANGSUDUFEICHANGKUAIKEYIQIEDAOYOUZHIDEYONGHU,YIKOUBEIPINPAIHUODEZENGZHANG,DANZHEIZHONGXIANJISHUHEFUWUHOULIULIANGDEMOSHIZAILISHISHANGHENSHAOJIAN,CHULIBUHAOJIUSHINISHUIXINGZHOU,SHIBANGONGBEI。

WORENWEI,ZHEIZHONGYILIULIANGWEIHEXINDAIDONGJISHUHEFUWUFAZHANDEXINDIANSHANGZHUNONGMOSHIHUICHENGWEIDIANSHANGZHUNONGDEZHULIU,ERPINDUODUOZUOWEIZHONGGUOZUIDADENONGCHANPINSHANGXINGPINGTAI,GENGYAOZUOHAODAITOUZUOYONG,FAHUILIULIANGLIEBIANDEYOUSHI,DAHAOJICHU,RANGWEILAIDENONGCHANPINLIUTONGLIANZAIDUANYIXIE,KEJILIANZAIZHANGYIXIE,NULICHENGWEIZHONGGUOZUIDADEHULIANWANGNONGYESHUJUPINGTAI。

 

文章来源: 东哥解读电商

编者:云朵匠 | 数商云(微信ID:n2jx99.cn)

【数商云n2jx99.cn】专注为企业提供农村供应链系统搭建服务,长期为大中型企业打造数据化、商业化、智能化的农村b2b电子商务平台服务解决方案,为传统企业搭建一站式农村供应链系统服务平台闭环体系,实现农村链系统服务平台数据互通、全链融合,综合提升平台运营效率与平台收益。

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