幸运飞艇在哪玩

QIYEJIDIANSHANGPINGTAITIGONGSHANG,WEIQIYEJISHANGJIATIGONGDIANSHANGPINGTAIDAJIANJIJIEJUEFANGANFUWU

幸运飞艇在哪玩QUANGUOREXIAN:4008-868-127

汽车后市场电商平台解决方案

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MUQIANZAIQICHEHOUSHICHANGLINGYU,DIANSHANGMOSHIZHUYAOYOUCHUIZHILEIDIANSHANG(ZHUYAOXINGSHIWEIB2B)、SHUIPINGLEIDIANSHANG(ZHUYAOXINGSHIWEIB2C)、FUWULEIDIANSHANG(ZHUYAOXINGSHIWEIO2O)MOSHI,QIZHONGCHUIZHILEIDIANSHANGMOSHIYAOQIUXIAOFEIZHEJUBEIXIANGYINGDECHELIANGHUOBAOYANGZHISHI。

汽车后市场电商平台解决方案

 

汽车市场发展简况

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幸运飞艇在哪玩ZIZHONGGUOGAIGEKAIFANGYILAI,GUOMINSHOURUDEZHUBUTIGAO,JIEZHI2016NIAN,ZHONGGUOQICHESHICHANGXIAOLIANGYIJINGLIANXU8NIANCHANLIANSHIJIEDIYI。JUZUIXINSHUJUXIANSHI,2017NIANSHANGBANNIANQICHEXIAOLIANGTONGQISHANGZHANG3.81%,DADAO1,335WANLIANG,ZHEIHAIBUHANERSHOUCHEXIAOSHOULIANG。

ZHONGGUOXIAOFEIZHEDUIQICHEDERENZHIHEXUQIUBUDUANFASHENGBIANHUA。ZAIYIWANGLAISHUO,RENMENHUIRENWEIQICHESHISHECHIPINHESHENFENDEXIANGZHENG,RANERMUQIANQICHEZHUBUYANBIANCHENGSHENGHUOBIXUPINHEDAIBUGONGJU,QICHECHANPINDEGONGJUSHUXINGHUIGUIBENWEI。YUCITONGSHI,RENMENDUIGOUMAIQICHEHOUDEFUWUYUELAIYUEZHONGSHI,BINGQUXIANGXIANSHANGQICHEDIANSHANGFUWUPINGTAIXUNQIUBANGZHU,YUANYUXIANSHANGQICHEPINGTAITIGONGGENGWEIGEXINGHUA、RENXINGHUADEFUWU。

JUYIGUANSHUJUJIANCE,QICHEDIANSHANGXINGYEZHENGTIDETOURONGZIFENBUZHONG,QICHEHOUSHICHANGLINGYUDETOURONGZIXIANGMUZHANBIJIN70%,XINCHEDIANSHANGZHANBIYUE18%,ERSHOUCHEDIANSHANGZHANBIYUE13%。SHUSHANGYUNSHICHANGZONGJIANDUIQICHEHOUSHICHANGDEQIANJINGSHIFENKANHAO,BANSUIZHEWOGUOQICHEBAOYOULIANGDEZENGZHANG,QICHEHOUSHICHANGJIANGYINGLAIXUNMENGDEJUEQI。

GENJUAnalysysYIGUANFENXIYUCE,2016NIANQICHEHOUSHICHANGGUIMODADAO9350YIYUAN(BUBAOHANQICHEJINRONG),TONGBIZENGZHANGYUE21.4%。YUJIDAO2019NIANQICHEHOUSHICHANGGUIMOJIANGTUPO1.2WANYIYUANDEGUIMO。

 

汽车后市场发展电商的难点

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QICHEHOUSHICHANGYONGYOUYIWANJIDESHICHANGFAZHANGUIMO,DANQICHEHOUSHICHANGDIANSHANGZAISHICHANGGUIMOZHONGZHANBIHAIBIJIAODI。DIANSHANGDECUNZAIXINGSHIXINXIHUASHIDAIBIRANDEQUSHI,YESHISHEHUIFAZHANDEBIRANCHANWU。SUIMUQIANQICHEHOUSHICHANGDIANSHANGXINGYESHENTOULVBUJI20%,BIRANCUNZAIYIDINGDEFAZHANZUAI,TUPOZUAIBIANNENGYINGLAIFAZHANHONGLI。

1、线下服务垄断性强,线上竞争力稍弱

QICHEHOUSHICHANGXINGYEKAIZHANXIANSHANGDIANSHANG,HENNANTUOLIXIANXIAJIYUSHITIDIANPUDEMIANDUIMIANFUWUHEYUNYING。ZAIDIANSHANGHUANJINGXIA,XIAOFEIZHEWUFASHIJITIYANDAOCHANPINXINGNENG、CAOKONG、SHUSHIXINGDENGDENG,YIJIXIANSHANGDEGOUTONGYOUXIAOXINGYOUDAITIGAO。QICHEGOUMAI、PEIJIANANZHUANG、XICHE、HUANJIYOUDENGDENGDOUXUYAOXIANXIAZHONGDUANLAIWANCHENG,ZAIXIANSHANGCAOZUOFANZABULIYUXIAOFEIZHEDETIYAN,DAOZHIXIAOFEIZHEGENGYILAIYUXIANXIAQUDAODEXIAOFEI。

2、汽车后市场涵盖业务广泛:高达19大业务

QICHEHOUSHICHANGSHEJIDEYEWUFEICHANGGUANG,BAOKUOMEIRONG、YANGHU、ZHUANYEWEIXIU、LUNTAIFUWU、DIANZICHANPIN、QICHESHIPIN、QICHEZHUANGSHI、BANGONGLEIYONGPIN、YULEYINGYINXITONGSHEBEI、CHEGAIZHUANG、JULEBU、ZULIN、ERSHOUCHE、WENHUA、RONGZI、GUANGGAO、ZIXUN、PEIXUNHEDIANZISHANGWU。

3、4S店的电商平台未实现真正的电子商务

JISHUXINXICENGCIDI,SHICHANGXINXIBULINGTONG,XINJINDEFUWUJISHUYOUYUGEZHONGYUANYINDEBUDAOZHANGWOTUIGUANG。

4、产品结构层次差

幸运飞艇在哪玩YOUYUPIANMIANLIJIEXIAOFEIZHE,DAOZHICHANPINJINXIAOCUNHUNLUAN,CHUXIANCHANPINJIYA、HAOSUNDENGWENTI,BUNENGSHISHIWEIXIAOFEIZHETIGONGRENXINGHUADEFUWU,ZIRANCHANPINXIAOLIANGYESHANGBUQU。

5、平台服务特色不突出

ZHENDUIDIANSHANGPINGTAITIGONGDEKUAIJIE、FANGBIANDEFUWUTESEBUTUCHU。SHUSHANGYUNKEFUMEIMEIDAOYIXIEQICHEDIANSHANGWANGZHANTIYANFAXIAN,SHANGPINMULUJIAOWEIPANGZA,CHAZHAOSHANGPINXINXIKUNNAN,JIDUHAOFEIXIAOFEIZHEDESHIJIANHENAIXIN,JIAOYIYUWANGDADAJIANGDI。

 

汽车后市场的电商平台解决方案

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幸运飞艇在哪玩MUQIAN,QICHEHOUSHICHANGDEDIANSHANGPINGTAIDEFAZHANFANGXINGWEIAI,YIJIQICHEHOUSHICHANGZHULIXIAOFEIRENQUNGENGJIANIANQINGHUA,HULIANWANGDIANZISHANGWUPUTIANGAIDIDEFAZHANYINGXIANGLIRIYIXIANZHU,XIAOFEIZHEWANGGOUXIGUANCONGYIBANSHENGHUOYONGPINWANGGENGJIACHUIZHIDEQICHEXIANGGUANCHANPINYANSHEN。

幸运飞艇在哪玩ZHENGYINRUCI,JISHIZIBENMIANLINYANDONG,QICHEHOUSHICHANGRENGJIUSHOUDAOZIBENWANJIADECHIXUGUANZHU。YIGUANTIGONGZUIXINDEZHONGGUOQICHEHOUSHICHANGDIANSHANGCHANYESHENGTAITUPU:

MUQIANZAIQICHEHOUSHICHANGLINGYU,DIANSHANGMOSHIZHUYAOYOUCHUIZHILEIDIANSHANG(ZHUYAOXINGSHIWEIB2B)、SHUIPINGLEIDIANSHANG(ZHUYAOXINGSHIWEIB2C)、FUWULEIDIANSHANG(ZHUYAOXINGSHIWEIO2O)MOSHI,QIZHONGCHUIZHILEIDIANSHANGMOSHIYAOQIUXIAOFEIZHEJUBEIXIANGYINGDECHELIANGHUOBAOYANGZHISHI。YIYIBANXIAOFEIZHEWEIJICHUDEDIANSHANGMOSHIZHUYAOYOUSHUIPINGLEIDIANSHANGMOSHIHEFUWULEIMOSHI。

1、汽车后市场垂直类电商模式

QICHEHOUSHICHANGCHUIZHIMOSHIYIBANLAISHUODUIYUXIAOFEIZHEDEQICHEZHUANYEZHISHIYOUYIDINGYAOQIU,YINCIYEKEYILIJIEWEISHIZHUANYELEIDEB2BPINGTAI。ZHEILEIMOSHIYOUYUPINGTAIZHUANZHUHEZHUANYE,NENGGOUTIGONGGENGJIAFUHETEDINGRENQUNDEXIAOFEICHANPIN,MANZUMOUYILINGYUYONGHUDETEDINGXIGUAN,YINCINENGGOUGENGRONGYIQUDEYONGHUXINREN,CONGERJIASHENCHANPINDEYINXIANGHEKOUBEICHUANBO,XINGCHENGPINPAIHEDUTEDEPINPAIJIAZHI。

2、汽车后市场水平类电商模式

幸运飞艇在哪玩QICHEHOUSHICHANGSHUIPINGLEIDIANSHANGMOSHIDADUOSHUSHUYUZONGHELEIB2CPINGTAI,RUTIANMAOQICHE、JINGDONGCHEGUANJIADENGDENG。ZHEILEIPINGTAIDUIYUQICHEZHUANYEDEYAOQIUYIBAN,ZHUNRUMENJIANXIANGDUIJIAODI,XIAOLIANGJIAODADEYIBANSHIYIHAOPIN(LUNTAI、YUGUA)JIYONGPIN(QICHENEISHI、QINGJIEMEIRONGYONGPINDENG)。MUQIANHAIKAISHICHANGSHI020MOSHI。ZHEILEIMOSHITONGCHANGJUYOUYIXIATEDIAN:NENGCHONGFENZHANSHIQIYECHANPINHEFUWUXIANGMU;WANCHENGGELEISHANGPINHEFUWUDINGGOU;ZHIFUKUAIJIEFANGBIAN,JITONGGUOYINXINGDIANZIZHIFUXITONGSHIXIANZHIFUGONGNENG;WEIWANGLUOKEHUTIGONGFUWU,YUKEHUSHISHIHUDONG;JINXINGKEHUXINXIGUANLI;JINXINGXIAOSHOUYEWUXINXIGUANLI,JISHIFENXIXIANGGUANSHUJU。

3、汽车后市场服务类电商模式

幸运飞艇在哪玩QICHEHOUSHICHANGFUWULEIDIANSHANGMOSHIDADUOSHUSHUYUO2OMOSHI,RUTUHUYANGCHEWANG、CHEMAYI、CHEXIANGWANGDENG。ZHEILEIPINGTAITONGCHANGSHIYOUXIAOFEIZHEZAIXIANSHANGGENJUZISHENDEPINPAICHEXINGXUANZESUOXUDEPEIJIANXINGHAO,ZAIXIANWANCHENGXIANSHANGCHANPIN(XIANXIAFUWU)ZHIFU,SUIHOUGENJUSUOXUXUANZEMENDIANJINXINGXIANXIAFUWU,XIANXIAFUWUWANCHENGHOUZAIWANCHENGXIANSHANGPINGJIADEGUOCHENG。ZHEILEIMOSHITONGCHANGJUYOUYIXIATEDIAN:NENGCHONGFENZHANSHIQIYECHANPINHEFUWUXIANGMU;WANGSHANGXUANZE(YUYUE、ZHIFU、PINGJIA)SHOUHOUFUWUHECHANPIN,WANCHENGGELEISHANGPINHEFUWUDINGGOU;ZHIFUKUAIJIEFANGBIAN;HULIANWANGTEYOUDEYOUSHISHIQICHENGWEIZUIBIANLIDEXINXIQUDAO、XIAOSHOUJIFUWUQUDAOWEIWANGLUOKEHUTIGONGFUWU,YUKEHUSHISHIHUDONG,SHENGHUOBIANLI。

QICHEHOUSHICHANGDIANSHANGXIANGYAOGAOSUFAZHAN,BIXUTUPODANGQIANDENANTI。SHUSHANGYUNYONGYUGAIGEHECHUANGXIN,WEIQICHEXIANGGUANXINGYETIGONGXIANJINDEDIANSHANGPINGTAIKAIFAJISHU,WEIKEHUDAZAOWANSHAN、KEKAODEDIANZISHANGWUJIAOYIXITONGHEFUWUPINGTAI,XIAOCHUGOUCHEQIAN、ZHONG、HOUQIDEHOUGUZHIYOU,BINGQIERANGQICHEDIANZISHANGWUZAITUIGUANGSHANGHEYINGYONGSHANGSHIXIANGENGGAOSUDEFAZHAN。

 

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